Mondelez Uses Veo AI for Creative Content Production

Vonbon Hill

less than a minute read

·

04-12-2024

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Mondelez International, the global snack food giant behind beloved brands like Oreo, Cadbury, and Ritz, is embracing artificial intelligence to revolutionize its creative content production. The company has partnered with Veo, an AI-powered platform, to enhance efficiency and accelerate the creation of marketing materials.

Boosting Efficiency in Content Creation

This strategic move reflects a growing trend in the advertising industry. Brands are increasingly looking to AI to handle repetitive tasks, freeing up human teams to focus on more strategic and creative endeavors. For Mondelez, this means leveraging Veo's capabilities to automate aspects of content creation, resulting in:

• Faster turnaround times: AI-powered tools can generate various assets, from social media posts to video edits, significantly faster than traditional methods.
• Cost reduction: Automating tasks reduces the overall cost associated with content production.
• Increased scalability: AI can handle larger volumes of content creation with relative ease, allowing Mondelez to expand its reach across various platforms and markets.

Veo AI: A Closer Look

Veo’s AI capabilities allow for the rapid generation of different content formats, tailored to specific campaign needs. The platform can analyze existing brand assets and create variations optimized for different platforms and audiences. This includes features like:

• Automated video editing: AI can quickly edit raw footage, adding transitions, text overlays, and music.
• Social media content generation: The platform can produce engaging posts, stories, and reels across different social media channels.
• Image manipulation and enhancement: Veo can adjust image brightness, contrast, and other parameters to improve visual quality and consistency.

The Future of AI in Advertising

Mondelez's adoption of Veo signals a significant shift in how major brands are approaching content creation. The integration of AI is not about replacing human creativity but rather augmenting it, empowering marketing teams to work more efficiently and strategically. This collaboration promises more engaging and impactful marketing campaigns for Mondelez's extensive portfolio of products, setting a precedent for other large corporations to follow. Expect to see a continued rise in the adoption of AI within the advertising and marketing sectors as companies seek to streamline operations and amplify their creative efforts.