Omar Apollo Talks About Emulating Music Videos

Vonbon Hill

2 min read

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21-11-2024

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Omar Apollo, the rising star of R&B and alternative music, recently opened up about his creative process, specifically his approach to music videos. In a candid interview, he delved into the influence of cinematic storytelling and the artists who have shaped his visual aesthetic.

Beyond the Song: A Visual Narrative

Apollo isn't just crafting catchy tunes; he's building immersive worlds. He emphasized the importance of the music video as an extension of the song itself, not merely a visual accompaniment. "The video needs to tell a story, enhance the feeling of the song," he explained. "It's about creating a complete experience for the listener/viewer."

Influences and Inspirations

His visual style draws inspiration from a diverse range of sources. He cited the work of iconic directors known for their striking visuals and compelling narratives. He mentioned a particular appreciation for the surrealist and often symbolic imagery found in certain music videos, highlighting their ability to evoke strong emotional responses. This isn't simply about copying; it's about understanding the power of visual language and applying it to his own unique artistic vision.

The Evolution of His Style

Apollo's music videos haven't followed a single formula. He's shown a willingness to experiment, shifting styles and aesthetics to match the mood and message of each song. This evolution demonstrates a commitment to artistic growth and a refusal to be confined by genre conventions. He views each video as an opportunity to explore new visual territories, pushing the boundaries of what's expected.

The Importance of Collaboration

The creative process, Apollo stressed, is a collaborative effort. He works closely with directors and cinematographers, allowing for a dynamic exchange of ideas. This collaborative spirit is crucial in bringing his vision to life, ensuring that the final product accurately reflects the emotional depth and artistic intent behind the music.

Looking Ahead

As Apollo continues to rise in the music industry, his commitment to innovative and visually compelling music videos promises to be a defining characteristic of his artistry. His willingness to learn, experiment, and collaborate ensures his work will continue to captivate audiences and inspire future generations of musicians. He is proving that the music video is not a mere afterthought, but a vital component of the overall artistic expression.